The 'Why Is The Rum Gone' meme features Captain Jack Sparrow from the 2003 film Pirates of the Caribbean: The Curse of the Black Pearl. The scene occurs after Elizabeth Swann burns Jack's stash of rum to create a massive signal fire to get rescued from a deserted island. Jack's look of utter bewilderment and his iconic line became an instant classic. Online, the meme is used to express disbelief or frustration when something essential—usually booze, money, or a weekend—has mysteriously vanished. It remains a staple of reaction images and video clips across social media platforms like X, Reddit, and TikTok.