Pikabu is one of the largest and most influential social news networks in Russia, often compared to Reddit due to its upvote system and community-driven content. The mascot, a green creature with a curious expression, has become a symbol for the site's diverse range of stories, from heartwarming life lessons to sharp social commentary and absurd humor. Users, known as 'Pikabushniki,' use the platform to share memes, original artwork, and long-form storytelling. The Pikabu meme template typically celebrates community milestones, inside jokes from the platform, or the feeling of getting lost in an endless feed of entertaining content.