The Pixiv meme typically centers on the cultural dichotomy between the Japanese art-sharing site Pixiv and more mainstream Western platforms like Twitter or Instagram. It often highlights how artists present a 'safe-for-work' or curated persona on public feeds while hosting more intense, detailed, or suggestive content on their Pixiv profiles. The template is widely used by the digital art community to joke about the freedom of expression found on the platform, its unique tagging system, and the specific aesthetics associated with Japanese illustration circles. It captures the moment of transition from a casual viewer to a dedicated fan following an artist's deep-dive portfolio.