Kuruminha is a Brazilian internet phenomenon that emerged around 2018, featuring an anime-style character dressed in traditional indigenous attire. Originally created as a mascot to blend Japanese waifu aesthetics with Brazilian heritage, she quickly transitioned from a niche design into a massive social media meme. The character is often used in wholesome or ironic contexts, frequently accompanied by local slang or broken Portuguese. Her popularity sparked a wave of fan art and digital illustrations, cementing her status as a unique symbol of Brazil's ability to remix global media styles with local cultural identity.