Kemono Friends became an unexpected internet phenomenon in early 2017, largely due to its wholesome nature, simple CGI, and the catchphrases of its main character, Serval. The 'Sugoi!' (Amazing!) and 'Tanoshii!' (Fun!) lines became synonymous with a positive, albeit slightly surreal, reaction to discovering new things. The meme template typically involves Kaban-chan and Serval meeting someone new and identifying them as a 'Friend who is good at' a specific task or hobby. It is widely used in anime communities to express genuine excitement or to ironically comment on someone's niche skills in a friendly, welcoming manner.