The Peloton 'The Gift That Gives Back' advertisement, released in late 2019, quickly became a viral sensation for all the wrong reasons. The commercial follows a woman, dubbed the 'Peloton Wife,' who receives a stationary bike for Christmas and documents her year of workouts in a video diary. Viewers found the ad's tone oddly unsettling, interpreting the woman's nervous expressions as if she were being held captive or pressured into fitness by her husband. This sparked a massive wave of memes, parodies, and social media debates about gift-giving dynamics and fitness obsession. Today, the template is used to satirize social media validation, intense lifestyle changes, or any situation where someone looks like they are putting on a brave face while internally screaming.