The 'And Just Like That' Peloton controversy refers to the massive viral fallout following the premiere episode of the Sex and the City revival in late 2021. After the character Mr. Big died of a heart attack following a Peloton workout, the fitness brand saw an actual dip in stock value and was forced to release a rapid-response parody ad. The meme typically uses Carrie Bradshaw's signature 'And just like that' narration to highlight sudden, dramatic, or poorly timed life changes. It is frequently used to mock fitness culture, corporate PR blunders, and the unexpected twists of modern television writing.