The Ouya meme revolves around the 2013 Android-based microconsole that became one of Kickstarter's most successful yet ultimately disappointing campaigns. Initially hyped as a revolution that would disrupt the dominance of Sony and Microsoft by bringing open-source gaming to the living room, the Ouya launched to mediocre reviews, hardware issues, and a lack of compelling software. In internet culture, the Ouya is frequently used as shorthand for over-promised technology, crowdfunding failures, or things that were forgotten almost immediately after release. The meme persists as a cautionary tale of hype versus reality in the tech world.