The Kick streaming platform became a central figure in internet meme culture following its 2022 launch as a direct competitor to Twitch. Memes regarding Kick typically focus on its neon green branding, its controversial association with the gambling site Stake, and its aggressive strategy of signing streamers to massive, multi-million dollar contracts. The most common tropes involve the '95/5' revenue split used to entice creators away from Twitch's '50/50' model and the platform's 'wild west' atmosphere due to its relaxed moderation. These memes are widely used by the streaming community to satirize the corporate warfare between platforms and the staggering amounts of money involved in modern content creation.