The SouljaGame meme began in late 2018 when rapper Soulja Boy announced a line of branded video game consoles that were quickly identified as rebranded, low-quality emulators from Chinese retailers. The internet erupted in mockery as tech enthusiasts pointed out the legal risks of shipping unlicensed ROMs, culminating in the consoles being removed from sale following reported legal pressure from Nintendo. The meme typically highlights Soulja Boy's frequent claims of being the 'first rapper' to achieve various milestones, often pairing his confident marketing rants with the reality of the bootleg hardware. It remains a staple of tech and hip-hop culture for mocking overly ambitious celebrity cash-grabs.