The 'Old Town Road' meme phenomenon began in 2019 when Lil Nas X's genre-bending track exploded on TikTok, sparking the viral Yeehaw Challenge. The meme typically centers on the unexpected fusion of country aesthetics with hip-hop swagger, often depicting people suddenly transforming into cowboys or riding horses in suburban settings. Beyond the music video visuals, the template is used to represent stubbornness, a love for rural aesthetics, or the feeling of being unstoppable despite what critics say. It remains a digital monument to the song's record-breaking chart run and its massive impact on internet culture.