The 'They See Me Rollin'' meme stems from the 2005 hit single 'Ridin'' by American rapper Chamillionaire. The song's iconic chorus, which discusses police profiling and urban culture, was quickly adopted by internet culture as a way to celebrate someone moving with confidence, often in humorous or unconventional vehicles. From toddlers in power wheels to cats on Roombas, the template is used to depict a sense of untouchable coolness or 'swag' in the face of perceived jealousy. It remains one of the most enduring legacy memes of the mid-2000s, frequently appearing in video compilations and social media reactions to highlight mock-arrogance or genuine triumph.