Ram Ranch refers to a 2012 homoerotic heavy metal song by Canadian musician Grant MacDonald, which features spoken-word lyrics about 18 naked cowboys at a ranch. The song became an unexpected internet phenomenon years after its release, gaining massive traction on platforms like Discord, Twitch, and Reddit. It is frequently used for 'bait-and-switch' trolling, where users are tricked into listening to the explicit lyrics. The meme represents a bizarre, surrealist corner of internet culture that celebrates the absurd and the unapologetically over-the-top nature of MacDonald’s massive discography.