The 'Who TF Is Coco' meme captures a moment of humorous confusion or dismissiveness regarding high-fashion icon Coco Chanel. It originally surged in popularity on social media platforms as a way to react to over-the-top designer culture or when someone name-drops luxury brands in a casual setting. The meme typically features a bewildered or indifferent facial expression, emphasizing the gap between elite fashion circles and everyday reality. Today, it is widely used across TikTok and Twitter to signal a lack of interest in brand-driven status or simply to joke about not knowing who a specific 'Coco' is in a given context.