Non Aesthetic Things gained massive traction primarily through social media accounts on platforms like X (formerly Twitter) that curated images defying traditional visual standards. Instead of sunset beaches or organized workspaces, this meme style focuses on the 'ugly,' the 'cluttered,' and the 'cursed.' It celebrates the bizarre reality of everyday life, showcasing everything from poorly designed architecture to relatable household disasters. The meme functions as a counter-culture movement against the highly curated perfection of platforms like Pinterest or Instagram, finding humor and community in things that are objectively unappealing yet strangely captivating.