The term 'Normie' is a staple of internet subcultures, used to describe individuals who consume mainstream media and follow popular social trends rather than niche or 'dank' underground culture. While the concept has existed for decades, it gained significant traction on platforms like 4chan and Reddit during the 2010s as a way to gatekeep specific communities. Visually, Normie memes often feature characters like the NPC Wojak or Pepe the Frog expressing frustration at those who don't 'get' irony. Today, the term is used both as a genuine insult and a self-deprecating joke, illustrating the constant tension between viral popularity and subcultural authenticity.