The 'Choose Rich' meme features entrepreneur and content creator Nick O'Neill delivering what many perceived as hilariously reductive financial advice. Originally stemming from a clip where he posits that one can simply 'choose' to be wealthy rather than poor, the video went viral for its perceived lack of self-awareness and simplified view of economic struggle. It quickly became a staple of 'hustle culture' parody, used by internet users to mock motivational speakers who offer surface-level solutions to complex structural issues. Today, the template is used to jokingly solve any problem by simply 'choosing' the better outcome, regardless of reality.