The 'I Will Not Not Be Rich' meme embodies the relentless, often absurd optimism found within hustle culture, day trading, and crypto communities. Utilizing a double negative to assert an absolute certainty of future success, the phrase serves as a defiant mantra against temporary financial setbacks. It gained significant traction on platforms like Twitter and TikTok, where users pair the text with images of luxury or, more ironically, scenes of struggle. The meme perfectly captures the 'fake it till you make it' ethos, acting as both a serious statement of intent for ambitious entrepreneurs and a self-aware joke for those navigating the volatile world of modern investing.