The Neymar’s Cruise Ship meme, also known as 'Ney em Alto Mar,' stems from a three-day luxury cruise hosted by the Brazilian football star in December 2023. At the time, Neymar was sidelined with a major knee injury, leading to a wave of internet humor contrasting his rehabilitation with his high-energy partying. The meme captures the essence of 'Adulto Ney'—a persona that prioritizes enjoyment and extravagance despite professional setbacks or criticism. It is widely used to depict situations where someone is blissfully ignoring their problems or responsibilities to enjoy a moment of luxury, often featuring images of Neymar on the ship's deck or dancing while still in recovery.