The 'Neymar Challenge' became a viral sensation during the 2018 FIFA World Cup, originating from Brazilian forward Neymar Jr.'s exaggerated rolling and reactions to fouls on the pitch. Fans and internet users quickly turned his theatrical behavior into a global challenge where participants would suddenly drop and roll at the mention of his name. As a meme template, it is used to satirize over-the-top reactions to minor inconveniences or trivial hardships. It serves as the ultimate visual shorthand for drama and exaggeration in both sports and everyday life, cementing its place in the hall of fame of football-related internet culture.