The Neymar's Dives meme, often referred to as 'Rolling Neymar,' became a global phenomenon during the 2018 FIFA World Cup. It stems from the Brazilian footballer's theatrical reactions to fouls, specifically a moment where he rolled several meters across the pitch after a challenge. This behavior sparked the viral #NeymarChallenge and led to countless edits showing Neymar rolling through outer space, across deserts, and into famous movie scenes. In meme culture, it is used to mock people who dramatically exaggerate minor setbacks or to represent any situation where someone is 'spinning' out of control or being a 'drama queen' in any life scenario.