The 2012 Costa Concordia disaster memes are centered around the capsizing of the Italian cruise ship after it struck a reef off the coast of Isola del Giglio. While the event was a tragedy, the internet focused heavily on the chaotic circumstances and the actions of Captain Francesco Schettino, leading to the viral 'Vada a bordo, cazzo!' quote. In meme culture, the image of the massive ship lying on its side serves as a perfect visual metaphor for a 'sinking ship' or a disaster of one's own making. It is frequently used to represent corporate failures, personal life meltdowns, or situations where something massive and supposedly unsinkable has gone completely wrong due to negligence or a simple mistake.