The Mixue Ice Cream and Tea meme phenomenon centers around the Chinese franchise's mascot, the 'Snow King,' and its incredibly catchy earworm theme song. While the brand has existed for decades, it exploded globally in the early 2020s as social media users shared videos of the mascot dancing provocatively or 'confronting' competitors like Starbucks. The meme usually highlights the inevitable expansion of Mixue stores or the inability to get the jingle out of one's head. It captures a sense of chaotic energy and budget-friendly joy, often used to contrast the brand's accessibility with more high-end, serious retail environments.