The Ice Cream Challenge gained notoriety in 2019 after a viral video surfaced of a woman licking a tub of Blue Bell ice cream and returning it to a grocery store shelf. This sparked a wave of both copycats and widespread public outrage, leading to legal consequences for participants and a surge in supermarket security measures. In the meme world, the challenge evolved into a symbol of clout-chasing gone wrong or a general reaction template for disgusting or controversial social media trends. Today, it is used to satirize viral behavior, hygiene concerns, or simply the sheer audacity of internet pranks that cross the line into public nuisance.