The 'Random Mixue' meme centers on the aggressive expansion and iconic mascot of the Chinese tea and ice cream giant, Mixue Bingcheng. Featuring the 'Snow King'—a cheerful snowman wearing a crown and red cape—the meme gained traction as the brand began appearing on almost every street corner across Asia and eventually globally. The humor typically stems from the mascot's persistent and slightly chaotic ubiquity, with users photoshopping the Snow King into unexpected, surreal, or high-stakes scenarios. It perfectly captures the internet's fascination with corporate mascots that possess a strangely infectious energy, often associated with the brand's earworm theme song.