The 'Drinking Ice Milo' meme celebrates the near-universal love for the chocolate-malt beverage, particularly in Southeast Asian cultures where it is a staple of childhood and comfort. The meme usually highlights the intense satisfaction or the 'superior' taste of iced Milo compared to other drinks. It gained traction on social media through relatable posts about the legendary Milo trucks at school sports days or the specific way the powder clumps when served cold. It is primarily used to express peak refreshment, nostalgia, or simple daily joy, often utilizing imagery of someone drinking deeply or looking revitalized by the iconic green-branded beverage.