The 'Meth. I'm On It.' meme originated from a 2019 South Dakota awareness campaign intended to combat the state's meth epidemic. While the slogan was meant to convey that citizens were actively working to solve the problem, the internet immediately latched onto the phrase's double meaning, suggesting that the speakers were actually under the influence of the drug. The campaign featured a wide range of everyday people, from grandmothers to high school athletes, which only added to the unintentional humor. Now, the template is used to satirize poor marketing choices, public service announcements gone wrong, or any situation where a slogan can be disastrously misinterpreted.