The 'Meth, Not Even Once' meme is a satirical take on a series of graphic anti-drug public service announcements launched by the Montana Meth Project in 2005. While the original campaign was intended to be terrifying and deterrent, the internet quickly turned the slogan into a template for hyperbole. The meme typically follows a 'Before and After' structure, comparing a normal person to a disheveled or stressed version of themselves to imply that a mundane activity—like gaming, studying, or working—is just as damaging as drug use. It remains a staple of internet culture for highlighting the dramatic 'downfall' caused by stressful hobbies or life events.