In September 2017, First Lady Melania Trump delivered a speech on cyberbullying at the United Nations wearing a $3,000 hot pink wool coat by Delpozo. The garment's voluminous sleeves and vibrant color immediately sparked a wave of internet memes, as viewers found the look incongruous with the serious setting. Twitter users quickly compared the silhouette to everything from Pepto-Bismol and the Michelin Man to the inflated character Violet Beauregarde from Willy Wonka. The meme is typically used to represent feeling 'extra,' being unmissable in a crowd, or situations where someone's presence is unintentionally loud or dramatic. It remains a staple of political fashion commentary and a go-to template for depicting 'puffery' in any context.