The 'I Really Don't Care, Do U?' jacket meme originated in June 2018 when First Lady Melania Trump was photographed wearing a Zara utility jacket with the phrase printed on the back. The choice of attire sparked massive controversy and immediate internet parody, as it was worn during a trip to visit a detention center for migrant children. Memers quickly seized the image, replacing the original text with everything from heartfelt messages to absurd jokes and meta-commentary on political apathy. Today, the template serves as a versatile tool for expressing blatant disregard for specific topics or making pointed social critiques by editing the jacket's message.