The 'Before and After Contour' meme template satirizes the dramatic physical changes achieved through makeup artistry. Originally surfacing in beauty communities on platforms like Instagram and Pinterest, it quickly evolved into a broader cultural shorthand for any extreme transformation—whether physical, structural, or conceptual. The meme typically uses a split-screen format to contrast a natural, unrefined state with a highly defined, 'sculpted' outcome. It is frequently used to poke fun at the concept of 'catfishing,' the deceptive nature of social media filters, or even metaphorical upgrades in sports, gaming, and lifestyle.