The 'Locals' meme emerged as a way for internet-savvy subcultures, particularly on Twitter and TikTok, to distinguish themselves from ordinary people who aren't familiar with deep-cut online jokes or fandom terminology. It often depicts a contrast between a highly specific internet obsession and the confused or indifferent reaction of a 'local'—someone who exists outside that digital bubble. While the term can be used pejoratively to describe basic or mainstream behavior, it has evolved into a self-deprecating way to acknowledge one's own niche digital interests. Today, it serves as a versatile template for any situation where a specialized subculture meets a general audience.