The 'I Know A Spot' meme trend surged in popularity on social media during 2020 as a way to poke fun at people who claim to have insider knowledge of the best local destinations. The format typically follows a short dialogue where someone confidently offers to take another person to a specific location, followed by a punchline that reveals the 'spot' is actually something undesirable, mundane, or emotionally taxing—like a therapy session or a specific parking lot. It satirizes the pretentiousness of 'gatekeeping' local secrets while highlighting the irony of where we actually spend our time. The meme has since evolved into a versatile template for fandoms, niche hobbies, and self-deprecating lifestyle humor.