The 'Life Is Good, But It Can Be Better' meme is taken from a scene in the 2020 DC film Wonder Woman 1984. Character Maxwell Lord, played by Pedro Pascal, delivers this line during an infomercial to manipulate people into wanting more than they already have. The internet quickly adopted the scene as a template for showcasing upgrades, sequel comparisons, or instances where someone is trying to sell a marginally better version of a product. It gained massive traction on Reddit and Twitter for its versatility in describing the constant human desire for 'the next big thing,' often used with a sense of irony regarding whether the improvement is actually necessary.