The 'Upgrades, People, Upgrades' meme originates from the 2005 animated film 'Robots,' featuring the antagonist Ratchet delivering a presentation to his corporate board. In the scene, Ratchet emphasizes the company's shift from providing spare parts to forcing customers to buy expensive new upgrades to maximize profit. The meme gained significant traction on platforms like Reddit and Twitter as a way to satirize tech companies—especially Apple—for their frequent and sometimes incremental product releases. It is widely used to celebrate small improvements, mock consumerism, or highlight any situation where a change is being framed as a necessary advancement.