The 'It Gets Better Project' meme originates from the 2010 internet campaign of the same name, which was initially intended to provide hope to LGBTQ+ youth. However, internet culture eventually adapted the phrase into a versatile meme format used to highlight the unexpected, humorous, or often disappointing ways that life evolves over time. It typically features a 'before and after' structure or a multi-panel progression where an optimistic outlook is met with a chaotic reality. Whether used for self-deprecating humor about aging or ironic commentary on global events, the meme has become a staple for documenting the gap between youthful expectations and adult reality.