The Good then bad meme format captures the universal experience of a situation taking an unexpected and often hilariously unfortunate turn. Usually presented in two panels, it depicts an initial moment of success or joy followed immediately by a sobering reality or a disastrous consequence. While it draws inspiration from classic comedic structures like 'Expectation vs. Reality,' it gained modern popularity through various social media trends highlighting life's ironic twists. It remains a staple for creators looking to express relatable disappointment or the 'it was too good to be true' feeling.