The Lenny Kravitz Giant Scarf meme originated in 2012 when the rock star was photographed in New York City wearing an absurdly large, blanket-like brown scarf. The image resurfaces every year as soon as the temperature drops, becoming a seasonal herald of winter and a recurring internet tradition. It represents the ultimate struggle of wanting to stay warm while maintaining style, though Lenny later joked that he didn't realize the scarf looked that enormous until he saw the viral photos. The meme is typically used to represent over-preparing for minor inconveniences, carrying overwhelming emotional burdens, or simply embracing maximum comfort during the cold months.