The Pharrell Williams' Hat meme stems from the oversized 'Mountain' hat designed by Vivienne Westwood that Pharrell wore to the 2014 Grammy Awards. The accessory immediately dominated social media, drawing endless comparisons to the Arby's logo, Smokey Bear, and the Sorting Hat from Harry Potter. Even the Arby's official Twitter account joined the fun, asking Pharrell for their hat back. In meme culture, the image is used to represent someone holding a lot of information, showing off a 'big brain' move, or simply as a commentary on eccentric celebrity fashion. Its massive height provides the perfect canvas for creators to label the hat with increasingly large concepts or secrets.