The Tom Brady's Huge Jacket meme originated during a January 2017 AFC Championship game between the New England Patriots and the Denver Broncos. While standing on the sidelines in the freezing cold, Brady was spotted wearing a massive, comically oversized sideline coat that made him look significantly wider than usual. The internet immediately seized the moment, photoshopping the jacket to look even larger or using the original image as a metaphor for carrying heavy burdens, hiding secrets, or being overwhelmed by life's responsibilities. It remains a staple of sports internet culture, perfectly capturing the aesthetic of being swallowed whole by a winter wardrobe.