The NYC Blanket Couple meme originated from a viral street style photograph of a couple walking through New York City draped in massive, duvet-like puffer blankets. Capturing the essence of extreme winter fashion and ultimate comfort, the image quickly became a symbol for introverts, cozy enthusiasts, and those prioritizing warmth over aesthetics. It is widely used to represent a shield against the outside world, relationship 'bubbles,' or simply the dramatic lengths people go to survive a cold front. On social media, the template is frequently paired with captions about staying in, social anxiety, or the universal desire to bring one's bed everywhere.