The 'LA Chargers Logo Fiasco' refers to the social media firestorm that erupted in January 2017 when the Chargers announced their move from San Diego to Los Angeles. Along with the move, they debuted a minimalist 'LA' logo with a lightning bolt that bore a striking resemblance to the Los Angeles Dodgers' iconic insignia. The backlash was instantaneous and universal; the logo was ruthlessly parodied by fans, corporate brands, and even other professional sports teams like the Dallas Stars and Tampa Bay Lightning. Within 24 hours, the logo became a shorthand for lazy corporate rebranding and poorly executed PR moves. Although the team eventually distanced themselves from the design, the meme persists as a classic example of what happens when a major sports franchise loses its identity in real-time.