The PlayStation 5 Logo meme emerged immediately following Sony's official unveiling of the branding at CES 2020. Fans and critics alike were quick to point out that the logo was nearly identical to its predecessor, simply swapping the '4' for a '5' while maintaining the exact same font and style. This sparked a wave of 'lazy design' memes and 'copy-paste' jokes across Twitter and Reddit, where users mocked the minimal effort required for the multi-million dollar rebranding effort. Today, the template is used to satirize corporate predictability or to represent anything that undergoes a superficial change while remaining fundamentally the same.