The Jaguar 'Copy Nothing' rebrand meme emerged in late 2024 following the British luxury automaker's total visual overhaul. The rebrand replaced the iconic 'Leaper' logo with a minimalist wordmark and a series of 'strikethrough' lines, accompanied by a promotional video that looked more like a high-fashion runway show than an automotive commercial. Internet users, including figures like Elon Musk, quickly seized on the total absence of actual vehicles in the marketing material, sparking a wave of memes mocking the shift toward abstract 'modernism.' The template is typically used to poke fun at corporate disconnect, pretentious marketing, or the irony of a car company forgetting to show cars in its billion-dollar advertising campaigns.