The term 'Kevin' or 'TS So Kevin' (That's So Kevin) emerged as a popular slang term on TikTok and social media, particularly among Gen Alpha and younger Gen Z users. Unlike older 'Kevin' memes that referred to stories about dim-witted characters, this modern iteration describes someone who is being 'cringe,' a 'pick-me,' or simply annoying. It is often used to label behaviors that feel forced, socially awkward, or uncool. The meme usually features a caption describing a relatable but frustrating situation followed by the punchline 'TS So Kevin,' effectively turning the name into a shorthand for a specific brand of second-hand embarrassment that resonates with current internet culture.