The Kevin James meme features a 1990s publicity photo of actor Kevin James on the set of the sitcom The King of Queens. In the image, he is seen wearing a flannel shirt, smirking sheepishly with his hands in his pockets and shoulders slightly hunched. While the photo is decades old, it exploded in popularity on X (formerly Twitter) in late 2023. It is typically used to represent a cheeky, 'guilty but cute,' or 'it is what it is' vibe, often applied to situations where someone is making a self-deprecating joke or reacting to being caught in a mischievous moment.