Kevin Leonardo became an internet sensation and a widespread meme subject primarily due to his graphic hygiene tutorials on YouTube, most notably his infamous video regarding hair removal. While the content was technically educational, its explicit nature caught the general public off guard, leading to a massive wave of reaction videos across TikTok, Twitter, and Reddit. The Kevin Leonardo meme typically centers on the collective trauma or surprise of viewers stumbling upon his videos for the first time. Memes often utilize his likeness to represent a 'point of no return' in internet browsing or to mock the oddly specific and blunt nature of his viral tutorials.