The 'Kevin James Posting' meme features a 1998 promotional photo of actor Kevin James from the sitcom 'The King of Queens.' In the image, James is wearing a flannel shirt and leaning against a wall with a sheepish, smirking expression and his hands in his pockets. While the photo existed for over 25 years, it became an overnight sensation in late 2023 when users on X (formerly Twitter) began using it to represent a specific brand of cheeky or smug confidence. It is typically used as a reaction to show someone acting innocent after getting away with something small, or to accompany a relatable, slightly embarrassing confession with a 'can't help being me' attitude.