The Shane Dawson meme family primarily centers around the YouTuber's highly expressive reactions and his history of controversial content. Most popular templates feature his 'shocked' face from his 2018-2019 documentary series, where he reacts dramatically to secrets or conspiracy theories. Another frequent source is the infamous 2019 Notes app apology and the subsequent 'I didn't do anything with my cat' video, which became a staple for ironic humor. These memes are widely used to represent over-the-top reactions to mundane information or to satirize the culture of dramatic YouTube apologies and sensationalist storytelling.