The 'Touch Fluffy Tail' meme originates from the adult visual novel game 'Monster Girl Quest,' specifically from a dialogue interaction with the character Tamamo-no-Mae. In the game, players are presented with the direct choice to 'Touch Fluffy Tail,' a phrase that quickly transcended its source material to become a staple of anime and monster girl fandom. It represents a humorous, often obsessive appreciation for fox-like characters and their tails, commonly referred to as 'floof.' Over time, the meme has evolved into a general reaction for seeing cute kitsune characters, symbolizing the universal desire to interact with something soft and aesthetic within the demi-human subgenre of internet culture.